Kvadrat’s new flagship showroom in Copenhagen's Nordhavn area reflects the respect for materiality that characterises the company’s textiles and rugs.
The new Copenhagen flagship showroom marks the latest chapter in a long collaboration between Kvadrat and Bouroullec Studio. Ronan and Erwan Bouroullec have previously designed visionary products for Kvadrat such as Clouds, Ready Made Curtain, Roller Blinds, several textiles and a rug, as well as showrooms in Stockholm and the firm’s first showroom in Copenhagen.
Erwan Bouroullec: “The concept we developed is focused on materiality, which is at the heart of the Kvadrat brand. For instance, the showroom aims to deliver total flexibility to create scenes with large pieces of textiles and rugs. Doing so provides a deep insight into the weave, weight, transparency and quality of each design.”
Mirroring the Kvadrat collection, the materials in the showroom project a strong sense of materiality, volume and tactility. In addition to the glass and brick walls, there are natural oak floors and surfaces, a concrete floor, and desks made from Really Solid Textile Boards*.